MKT Marketing (MKT)

This course is an introduction to the important role that marketing plays in the successful operation of various enterprises that operate in both the domestic and international arenas. Emphasis is on developing marketing strategies needed to compete effectively in today's rapidly changing competitive environment. Customer buying behavior, market segmentation, quality customer service, the elements of product, distribution, pricing and promotion strategies are examined. Upon completion, students should be able to demonstrate an understanding of the above topic areas. OBU006

The selling process is introduced in detail. Securing and opening the sales interview, delivering the sales presentation, answering objections and closing the sale are all incorporated during the semester. The student will be required to give a sales presentation in class. Upon completion, students should understand the selling process and be able to make an effective sales presentation.

Provides an overview of the field of advertising, including its place in marketing, media considerations, design principles, budgeting and planning. Included is a project consisting of the design of a total campaign. Upon completion, students should be able to demonstrate an understanding of the field of advertising. OCM012 TAG approved Spring 2012.

An introduction to the processes and activities associated with cost-effective industrial procurement and the internal management of all materials and equipment needed by a manufacturer to produce products or provide services. Upon completion, students should be able to demonstrate an understanding of the processes and activities associated with cost effective purchasing. effective Summer 2016: CTSCM001

This is a capstone course that focuses on the significant procedures, processes and analysis that leads the student through the comprehensive market planning process. Methodology includes market research, company and industry analysis, and the development of the processes required in the completion and presentation of the market plan. Upon completion, students should be able to demonstrate an understanding of the creation, analysis, and preparation in the completion of the market planning process.

The new processes and new media that have been ushered in by the electronic age are studied in the context of more traditional marketing practices. Marketing to consumers as well as other organizations and finding sources of information virtually are considered. This course examines the theory, application, and strategies of electronic marketing. It will examine the use of web pages in marketing ideas, goods, and services in "e-commerce". This course will also cover the skills and knowledge to develop and implement e-commerce marketing activities for businesses conducting transactions in an online environment.