In Stark State College's marketing and sales management program, you’ll learn how to analyze markets, understand customer behavior and develop strategies that help businesses grow. You’ll explore how companies determine pricing, promote products, reach target audiences and compete effectively in today’s fast-moving economy.
As you progress through the program, you’ll build the skills to identify marketing opportunities, solve real business challenges and create strategies that attract and engage customers. You’ll learn how to define target markets, communicate the value of products and services, gather meaningful market research and develop comprehensive marketing plans that drive results.
Major code: 2300 Business, Engineering, and Information Technologies Division Management, Marketing, and Culinary Arts Department
The catalog in force is assigned to students based on the academic year they first applied to the college, and changes only when students change their major or request the change in writing. Refer to Policy No. 3357:15-13-28.
2026-27 Catalog
Effective Summer 2026
Some courses listed within the program may require a prerequisite or co-requisite.
Pre/Co-requisites will be listed within each course hyperlink below.
Refer to Policy No. 3357:15-13-04 and 3357:15-13-05
| Code | Title | Hours |
|---|---|---|
| Technical | ||
| ACC130 | Business Law and Ethics | 3 |
| BUS121 | Business Administration | 3 |
| MGT121 | Principles of Management | 3 |
| MKT121 | Principles of Marketing | 3 |
| MKT221 | Sales | 3 |
| MKT222 | Advertising | 3 |
| MKT229 | Market Planning | 4 |
| MGT221 | Supervision | 3 |
| MKT226 | Supply Chain Management | 3 |
| MKT236 | E-Marketing | 3 |
| Non-technical | ||
| SSC101 | Student Success Seminar | 1 |
| ACC132 | Financial Accounting 1 | 4 |
| ACC133 | Managerial Accounting | 4 |
| BUS124 | Business Analysis | 3 |
| BUS221 | Microeconomics | 3 |
| BUS222 | Macroeconomics | 3 |
| COM121 | Effective Speaking | 3 |
| ENG124 | College Composition | 3 |
| ITD122 | Computer Applications for Professionals | 3 |
| or AOT226 | Spreadsheet - Microsoft Excel | |
| Select one of the following: | 3-4 | |
| Quantitative Reasoning | ||
| Statistics 2 | ||
| College Algebra 2 | ||
| Select one (1) Arts & Humanities Elective | 3 | |
| Total Hours | 64-65 | |
- 1
Student may elect to take ACC121 Introduction to Accounting prior to taking this course.
- 2
MTH124 Statistics or MTH125 College Algebra should only be taken by students planning to transfer to a four-year institution.
Full-time Student Advising Notes
Academic Advising
Students should make an appointment to see their advisor before registering for classes each semester. They should have prepared a completed registration form, including courses they wish to take, prior to this meeting.
Course Sequence
The semester-by-semester listing below provides the normal scheduling option for full-time associate degree students who plan to finish in two years.
| First Semester | Hours | |
|---|---|---|
| SSC101 | Student Success Seminar | 1 |
| BUS121 | Business Administration | 3 |
| BUS124 | Business Analysis | 3 |
| BUS221 | Microeconomics | 3 |
| ENG124 | College Composition | 3 |
| Select one of the following: | 3-4 | |
| Quantitative Reasoning | ||
| Statistics 2 | ||
| College Algebra 2 | ||
| Hours | 16-17 | |
| Second Semester | ||
| MKT121 | Principles of Marketing | 3 |
| ITD122 or AOT226 |
Computer Applications for Professionals or Spreadsheet - Microsoft Excel |
3 |
| ACC132 | Financial Accounting 1 | 4 |
| COM121 | Effective Speaking | 3 |
| MGT121 | Principles of Management | 3 |
| Hours | 16 | |
| Third Semester | ||
| BUS222 | Macroeconomics | 3 |
| MKT221 | Sales | 3 |
| MKT222 | Advertising | 3 |
| ACC133 | Managerial Accounting | 4 |
| MGT221 | Supervision | 3 |
| Hours | 16 | |
| Fourth Semester | ||
| MKT229 | Market Planning | 4 |
| ACC130 | Business Law and Ethics | 3 |
| MKT226 | Supply Chain Management | 3 |
| MKT236 | E-Marketing | 3 |
| Arts Humanities Elective | 3 | |
| Hours | 16 | |
| Total Hours | 64-65 | |
Arts & Humanities Electives
| Code | Title | Hours |
|---|---|---|
| ENG233 | British Literature: Medieval to 1785 | 3 |
| ENG234 | British Literature: 1785 to Present | 3 |
| ENG235 | Introduction to Shakespeare | 3 |
| ENG236 | American Literature: Colonial to 1865 | 3 |
| ENG237 | American Literature: 1865 to Present | 3 |
| ENG240 | Women's Literature | 3 |
| ENG241 | Major Modern Writers | 3 |
| HIS121 | United States History I to 1877 | 3 |
| HIS122 | United States History II from 1877 | 3 |
| PHL122 | Ethics | 3 |
Program Learning Outcomes
This program is designed to prepare students to demonstrate the following learning outcomes:
- Describe and analyze patterns of consumer behavior within contemporary markets and plan and implement target marketing processes through segmentation, targeting and positioning tactics.
- Apply appropriate mathematical, statistical and other quantitative and marketing research techniques and methodology to gather data, analyze marketing situations and develop appropriate marketing strategies.
- Demonstrate and apply professionalism, teamwork, and strong written and oral communications skills.
- Prepare, organize, and institute an effective marketing planning process including presentation of the key elements in a plan.
- Establish and maintain high standards of sanitation and food safety as established by the ServSafe Program.